How XOXODay Witnessed 20% Revenue Growth?

Xoxoday is a leading provider of end-to-end SaaS solutions for managing engagement, loyalty, incentives, and rewards. Its technology infrastructure simplifies and automates global branded currency with its suite of solutions including Xoxoday vouchers, Xoxoday giftcards, LoyaltyCore, Marketplace, GiiftBox, Empuls, and Compass. The key partners of Xoxoday include Plum, Uber, Ixigo, Treebo, Club Mahindra, and EaseMyTrip, among others.

Despite its promising market traction and growing revenue streams, Xoxoday encountered challenges accessing sufficient capital to support its expansion efforts. This limitation hindered the company's ability to meet the increasing demand for its solutions and led to a flat 10% growth in FY21.

To address its capital constraints, Xoxoday came into a strategic partnership with Recur Club. By connecting with a Recur Club capital consultant, Xoxoday swiftly completed due diligence within 2 days. Since it first raised debt capital from Recur Club in November 2021, Xoxoday has successfully raised capital 5 times worth a total of ₹4.95 crores, overcoming its challenges of restricted growth.

Following its partnership with Recur Club, Xoxoday strengthened its tech infrastructure, enhancing operational efficiency and scalability. This resulted in a 20% growth in revenue, amounting to ₹816 crores in FY23 from ₹680 crores in FY22. The company also totaled its offering to over 26,000 in its global reward catalogue, expanding its portfolio to meet the diverse needs of its clientele.